The Trim-A-Tree Festival was initiated in 1993 as an area in which additional groups, clubs and businesses would have an opportunity to volunteer for We Care. They transformed nineteen artificial trees into fully decorated trees, each bearing a special theme. The trees were displayed in the mall for one week then sold during a spectacular auction amidst a standing-room-only crowd. The selling prices started at $500.00 with a high bid of $13,000 dollars.
The Trim-A-Tree Festival increased in interest and demand. Groups or individuals sign up for the available trees the first of August. Nearly eighty trees with unique and inspiring themes are decorated each year by around 1,000 volunteers in just one short evening. The Kokomo Town Center Mall provides the space for the two weeks the trees are displayed. Thousands of individuals vote with coins and even paper money for the Peoples Choice Award. A trophy is given to the decorator of the tree receiving the most votes (money).
Nearly $500,000 has been raised by all of the Trim-A-Tree festivals combined, but equally important is the enjoyment shared by the vast numbers of those involved. The Trim-A-Tree festival creates a splendid holiday atmosphere. School children, senior citizens, tour groups, and individuals fill the mall daily to enjoy the display.